Done with proper planning and preparation, digital transformation takes an organization and its operations efficiently, reliably, and smoothly from where it is today to where it wants and needs to be to achieve its business objectives—whether that’s gaining, maintaining, or increasing its competitive edge.
Conversely, launching a digital transformation initiative without a clear roadmap is like trying to get to a distant destination in a country you’ve never been to without a map. You might end up at the desired location, but only by accident. It’s far more likely that you’ll waste large sums of time, effort, and money wandering aimlessly and then ultimately find yourself standing by the road with your thumb out, looking for a ride from someone who knows how to get to where you thought you were going.
Consequently, creating a digital transformation plan is essential. And that plan has to be carefully considered and subjected to a great deal of review before it’s finalized. It’s not uncommon for a business that’s eager to start making progress on its initiative to produce a simple skeleton of a digital transformation plan just so they can “check the box” on that task and move on. That approach may save you a little time, but it can cost you dearly as the work progresses and contributors are unclear about the project’s goals and their responsibilities in helping meet them.
In our extensive experience with helping companies embrace the benefits of a more digital approach to business, we’ve found that the 12 steps below are essential to creating the digital transformation plan that will serve as a rallying point and touchstone for everyone involved in the project.
Team members should be expected to understand and stick to your digital transformation plan. That being said, you don’t want to etch it in stone.
There’s nothing wrong with lessons learned along the way causing you to rethink and redefine parts of your plan. And that might mean changing your end goal, the path you take to reach it, or both. Your plan should be firm, but not inflexible.
In the end, it’s all about delivering results that help your company operate more efficiently and effectively.
True digital transformation is a marathon and not a sprint. We can help your brand run this race.
We provide strategic digital roadmaps, friction free web and mobile app development, results driven end to end eCommerce solutions, and goal focused partnerships.
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