Digital transformation is imperative for companies today. Those that fail to evolve will quickly fall behind their competitors, as consumers and organizations increasingly demand easier and more efficient ways to conduct business.
However, digital transformation is an often-used term that’s also often misunderstood. True transformation is about more than just creating a mobile app or enhancing the digital experience for your customers—although those are steps in the right direction. The evolution to a more digital approach to business should involve a company-wide shift to focusing not on products but customer outcomes.
When completed effectively, digital transformation can provide your business with many important benefits, including:
So, digital transformation is a critically important but complex and challenging process. Consequently, it’s vital to choose the right digital transformation partner. Select the wrong provider and any number of issues may arise, from projects that don’t meet your requirements and expectations, to having to make a mid-transformation change when the company reluctantly acknowledges it doesn’t have the skills to get you where you want to go.
It’s not uncommon for companies that are preparing to execute a digital transformation strategy to overlook their internal resources and dive right into their search for a third-party provider. That outside digital transformation expertise may be central to your success, but if you have in-house skills and knowledge that can support the effort, you certainly should capitalize on them.
As you search for a digital transformation partner, here are five must-have attributes:
While working with a digital transformation partner that can provide all the services you need is ideal, your requirements may be so diverse that you require multiple partners. That’s particularly common with enterprise-level organizations.
Leveraging the capabilities of different service providers for different focus areas and cultivating a digital transformation ecosystem gives you the flexibility to work with best-in-class partners on the different aspects of your transformation and also to shift responsibilities if a partner isn’t delivering as promised. Plus, it’s likely that you’ll find that working within this type of environment enables you to see your challenges from multiple perspectives and, as a result, come up with the best solutions.
Choosing the right digital transformation partner for your project should be your top priority. But a close second place is being able to assess the outcome of their work and its value to your organization.
Making that determination actually starts before the project begins. To measure the effectiveness of your digital transformation initiative accurately, you have to know where things stand today on whatever metrics you deem to be most important. Taking the time to collect that data before your digital evolution begins is vital.
Once you have baseline data, you can use it to gauge your improvement. And that improvement data can then be used to fine-tune the solutions you’ve developed and implemented. The most effective digital transformations are iterative processes.
Your digital transformation partner shouldn’t rely on some proprietary “secret sauce” to produce the results you’re looking for. As you’re talking with providers, they should be very willing to explain the results they can deliver for you and also how they’ll deliver them.
Similarly, it’s to your advantage to work with a provider that uses best-in-class, open-source and SaaS tools to deliver solutions that your team—or anyone with solid technical skills—can maintain. You don’t want a “bespoke solution” that can only be understood and modified by the partner that created it. That’s good for their bottom line, but not necessarily yours.
At MarkedQuery, we’re very open and honest when it comes to discussing transformation objectives and the path we’ll take to achieve them. If you’re looking for a skilled and experienced collaborator for your digital transformation project, we’d be happy to tell you about our background and talk with you about the kind of assistance you’ll need.
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