You host a party at your home but spend the entire evening sitting in a corner blindfolded and with earplugs in. Was your event a success? How many people came to the party? Did they stay for long, meaning they probably enjoyed themselves? Did they wander around your house and yard or hang out in just a few rooms? (One of them being the kitchen, of course!) The answers to these and similar questions are what you might call “party analytics.”
For businesses, the party takes place on their website—or, at least, they hope it does. That’s why having a good understanding of the visitor data you need to collect and how you should go about evaluating it is vital. If you’re doing the digital equivalent of sitting in a corner seeing and hearing nothing about your visitors, you have no idea if your website is valuable to customers and prospects or if it’s just taking up space out there on the web.
It would be hard to argue that knowing more about your website visitors would be a bad thing. But how, specifically, can that knowledge help your business? There are several ways that accurate web analytics can benefit your company. Here are just a few:
Ultimately, web analytics help you optimize your website so that it’s most visible and most valuable to your audience.
Every business, and every business website, is unique. Consequently, the web analytics you should track and the importance you give to each of your chosen metrics will be unique to your company, as well. However, at a minimum, you should track these 10 types of web and app data:
There are countless tools available for monitoring your website, gathering user data, and assessing it. Many companies use Google Analytics, Google Adwords, Google Webmaster, and Google Optimize as their primary sources of analytics data. However, there are many other third party tools that can provide powerful insight such as HotJar, Adobe Analytics, and Salesforce. Many social media sites like Facebook and Instagram are another source of information on your audience.
The key to success is finding the solutions that are right for your business, deciding what metrics you’re going to track, and doing so consistently as you make carefully considered enhancements to your website. The insights of web development experts who understand web analytics and can help you create a site to meet your specific needs is essential here. In collaborating with a digital solutions provider, you can maximize your website’s value to your audience and its impact on your revenue.
We can help you have a better understanding of your users and make better business decisions.
We provide strategic digital roadmaps, friction free web and mobile app development, results driven end to end eCommerce solutions, and goal focused partnerships.
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